Business Directory: Details: General Mills Inc
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Website Address: http://www.business.com/directory/food_a...
Website Description:
General Mills Inc. The Group's principal activity is to produce and market packaged consumer food products. The products include cereals, desserts, flour and baking mixes, dinner and side dish products, organic products, snacks, beverages and yogurt products. The Group operates in three reportable segments: US Retail, Bakeries and Foodservice and International. The products are distributed directly to retail food chains, cooperatives, membership stores and wholesalers. The Group also markets its products to foodservice operators, convenience stores and vending operators. Certain food products are sold through distributors and brokers. The Group operates internationally through joint ventures and other subsidiaries. As on 31-Oct-2001, the Group acquired The Pillsbury Company. The Group operates in the United States, Canada, Latin America, Europe and Asia/Pacific. US Retail accounted for 77% of fiscal 2002 revenues; Bakeries and foodservice, 13% and International, 10%.
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