Business Directory: Details: Coolsavings, Inc.
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Website Address: http://www.business.com/directory/advert...
Website Description:
Coolsavings, Inc. Formerly known as coolsavings.com inc.. The Company's principal activity is to provide solutions to marketers to connect to their target consumers using industry analytic and incentive technology. The Company is an online direct marketing and media company that provides a comprehensive set of e-marketing services for use by online and offline advertisers to build one-to-one customer relationships. The Company supplies marketers with a single resource for accessing and engaging a dynamic Company of shoppers. The Company's customized, integrated direct marketing and media products enable advertisers to target incentives that include printed and electronic coupons, personalized e-mails, rebates, trial offers, samples, sales notices and gift certificates to promote sales of products or services. The Company's database technology also track consumer response and shopping preferences at household and shopper level. E-marketing services accounted for 99% of 2002 revenues and license royalties, 1%.
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