Business Directory: Details: Aquantive, Inc
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Website Description:
aQuantive, Inc. Formerly known as Avenue A, Inc.. The Group's principal activities are to provide digital marketing services and Internet advertising based technology to businesses. The Group is organized into two operating units: Atlas DMT and Avenue A. Atlas DMT is an advertising technology provider that created the atlas digital marketing suite, a digital marketing management system. Avenue A is an interactive advertising agency that offers a suite of services including web advertising, affiliate programs, search engine optimization, strategic portal relationships, e-mail prospecting, list management, customer targeting, profiling and advanced analytical services to help advertisers increase the effectiveness and return on investment of their Internet advertising campaigns. The Group operates only in domestic market. Digital marketing services accounted for 87% of gross revenues of 2002 and Digital marketing technologies, 13%.
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