| Ad Focus - Brand Strategy | Rating: 4 / 10 |
| Article on brand strategy published by Advertising Focus, a section of Financial Mail Interactive, a South African online publication. |
| http://www.fm.co.za/adfocus/young/brand.... |
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| Brand strategy is key to business success | Rating: 2 / 10 |
| Article on startup strategies, written by Betty Moore & published in Ottawa Citizen, April 12, 1999. |
| http://www.ignitionpt.com/tools/artic12.... |
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| Brandchannel.com | Rating: 9 / 10 |
| An international online exchange about brands and branding. Contains resources such as feature articles, debate, courses, conferences, brand profiles and brand papers. |
| http://www.brandchannel.com/ |
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| Branding in a Global Marketplace: The Essential Components | Rating: 8 / 10 |
| Summary of October 19, 1999 Masters of Marketing New York American Marketing Association conference featuring speakers Tim Pearson, John Canfield, Dennis Gonier & Peter Clay. |
| http://www.nyama.org/master6.htm |
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| Branding Strategy | Rating: 3 / 10 |
| Article by Dave Roberts on brand management & technology marketing, published by Sterling Communications International. |
| http://www.sterlingcm.com/branding.html |
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| Building a Bridge to the Consumer: Nurturing the Brand Relationship | Rating: 1 / 10 |
| Article by Dr. Bill McEwen published by Gallup in The Brand Management Column. |
| http://www.gallup.com/poll/managing/mr00... |
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| Chadwick Communications: Corporate Identity & Branding | Rating: 6 / 10 |
| Brand strategy firm offers services to launch and reposition companies and their products. Includes branding survey. |
| http://www.chadwickcomm.com/brandiq? |
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| Clifford Public Relations: Corporate Branding & Identity | Rating: 9 / 10 |
| Supplies corporate branding and identity management services and consulting, including external events, media kits, and repositioning. |
| http://www.cliffordpr.com/? |
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| Creating Durable Brand-based Customer Loyalty | Rating: 4 / 10 |
| Executive summary by Brian Cunningham published by the Management Center Europe (MCE) in Brussels, Belgium. |
| http://www.mce.be/article/cunning.htm |
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| Design-Tools: Corporate Identity | Rating: 3 / 10 |
| Consultants that evaluate the branding currently used by clients and provide the tools to help clients reach their corporate identity goals. |
| http://www.design-first.com/marketing.sh... |
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| Fast Pack 1999 - It's a New Brand World! | Rating: 5 / 10 |
| Selection of comments from the Fast Company Roundtable, published in February 1999. |
| http://www.fastcompany.com/online/22/fas... |
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| Flyleaf | Rating: 4 / 10 |
| New York-based graphic design firm specializing in lively arts promotions, financial service communications, and corporate branding. |
| http://www.eflyleaf.com/ |
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| GNA Marketing Group: Corporate Branding Services | Rating: 6 / 10 |
| Develop target marketing and advertising strategies, including corporate branding services. Features brand strategy and corporate identity services. |
| http://www.gnamg.com/services/? |
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| Hanson Associates | Rating: 6 / 10 |
| Full-service strategic marketing design and branding consultancy assisting Fortune 500 companies in positioning their products and services worldwide. |
| http://www.hansondesign.com/ |
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| Insight Marketing Group | Rating: 3 / 10 |
| Designers of corporate logos, brochures, catalogs, annual reports, and other sales collateral. |
| http://www.insight4design.com |
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| Joe Finocchiaro Design | Rating: 5 / 10 |
| Graphic design consultant specializing in symbol, logo, type (font) design, corporate literature programs and forms. |
| http://www.joefino.com/ |
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| Managing: The Brand Management Column | Rating: 9 / 10 |
| Weekly column from The Gallup Organization, highlighting discoveries about building brand loyalty. Written by Dr. Bill McEwen, Global Practice Leader, Brand Loyalty Management. |
| http://www.gallup.com/Poll/Managing/Bran... |
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| Mastering Business Brand Evolution | Rating: 8 / 10 |
| Key points summary by Bob Donath, Bob Donath & Co., from the ISBM Business Marketing Brand Consortium, October 12, 1999, Chicago, Illinois. |
| http://www.smeal.psu.edu/isbm/web/oct99b... |
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| Melnyk Cary | Rating: 3 / 10 |
| Provider of corporate communications and motorsport marketing. |
| http://www.melnykcary.com/ |
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| On-Target Direct: Corporate Identity Services | Rating: 3 / 10 |
| Creates corporate brand management solutions and marketing strategies designed to increase existing identity and generate new business. Free DVD |
| http://marketing.on-targetdirect.com/str... |
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| Paul Temporal's Asia Branding Tips | Rating: 3 / 10 |
| Monthly column with tips on branding from a consultant to leading Asian and international companies on branding strategy. |
| http://www.brandingasia.com/columns/temp... |
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| S.M.A.R.T Consulting Foundation: Branding & Identity | Rating: 7 / 10 |
| Provides business branding, incorporation and finance capital services. Helps companies with business plans, build a brand, and obtain seed capital. |
| http://www.smartconsultingfoundation.com... |
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| The Logo Factory: Corporate Branding | Rating: 7 / 10 |
| Designs corporate identities and business logos. Includes business cards, letterhead, Flash animation for Web sites, and online viewing process. |
| http://www.thelogofactory.com/ |
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| The Stretch to Survival: Pushing the Limits on Brand Elasticity | Rating: 3 / 10 |
| Speech by John Alden, Vice Chairman of United Parcel Services at the Adcraft Club of Detroit, February 1999. |
| http://www.ups.com/news/speech/adcraft1.... |
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| Understanding Brand Equity | Rating: 6 / 10 |
| Understanding Brand Equity: article on how to define & measure brand equity, provided by DSS Research, a marketing & information services company located in Arlington, Texas. |
| http://www.dssresearch.com/library/Brand... |
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| Western Creative: Branding Campaign & Development | Rating: 8 / 10 |
| Provides full service advertising and creative production for TV, print and web design. Total response advertising and branding campaigns. |
| http://www.westerncreative.com/story.htm... |
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